|
| CONTACT
You
can contact Don Bergland at:
redjello@shaw.ca
|
|
|
|
| Don
led the Zamage creative team through a program of professional
development in this project. It consisted of the creation of
an advertising campaign for the image reproduction area of the
company. The target audience was the huge membership of the
National Association of Photoshop Professionals (NAPP). The
offer to this membership was a low-cost framed giclee print
on canvas of one of their graphic images (produced in Photoshop).
The key problem in the project was to develop a simple but catchy
promotional image with text that captured the attention of this
audience. Several prototypes were created. The final image showed
a frustrated artist trying to externalize his digital image
(bring it from the digital environment to print status). The
resulting campaign was featured in the NAPP publications and
a special website was built which took members through the process
of engagement with the offer. |
|
|
| |
| |
NAPP |
| The
NAPP project resulted in a variety of visual concept designs
and two websites that were launched as promotions. |
|
| |
|
|
